Interactive Branding
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Brand the Experience. Experience the Brand.Strong brands don't just happen - they're built one experience at a time. On the web - an environment of unprecedented freedom, choice, and opportunity- where customers often click faster than they think- users are quick to form an impression of your brand.
First Impressions count.As in any relationship, the initial impression of your online brand gives customers a perception of what your company and its products will be like to interact with - will they be smart or stupid, helpful or annoying, useful or a waste of time. The initial visual impression creates expectations far beyond whether your site and your business are attractive.
Getting to YesYet, although it's true that you never get a second chance to make a first impression, your site has to be more than just a pretty face. A well branded site is a good conversationalist. It listens and it learns, and has something worthwhile to say back. It asks good questions and makes relevant suggestions. Like dance, online branding is a two-way communication, defined by action. And if you don't lead well your customer will quickly move on to the next partner. If you stumble and step on their foot, the dance is over. If you lead with grace your customer will decide to trust you and to trust your products, too.
The online medium may be different but the fundamentals of branding still apply:
Differentiation
Demonstrate the advantage of your brand
Relevance
Add value to the customer's experience
Credibility
Deliver results and positive feedback
Compliance
Ensure brand consistencyOur Brand ServicesIdentity DevelopmentBranding GuidelinesOnline Brand TranslationBrand Awareness EnvironmentsBrand Roll-upsBrand Management Tools
Get a FREE Expert Analysis of Your Site!Have our team of multi-disciplinary professionals comb through your site for free. You'll get an unbiased opinion, as well as some ideas for easy improvement. Do it Now!
Brand the Experience. Experience the Brand.Strong brands don't just happen - they're built one experience at a time. On the web - an environment of unprecedented freedom, choice, and opportunity- where customers often click faster than they think- users are quick to form an impression of your brand.
First Impressions count.As in any relationship, the initial impression of your online brand gives customers a perception of what your company and its products will be like to interact with - will they be smart or stupid, helpful or annoying, useful or a waste of time. The initial visual impression creates expectations far beyond whether your site and your business are attractive.
Getting to YesYet, although it's true that you never get a second chance to make a first impression, your site has to be more than just a pretty face. A well branded site is a good conversationalist. It listens and it learns, and has something worthwhile to say back. It asks good questions and makes relevant suggestions. Like dance, online branding is a two-way communication, defined by action. And if you don't lead well your customer will quickly move on to the next partner. If you stumble and step on their foot, the dance is over. If you lead with grace your customer will decide to trust you and to trust your products, too.
The online medium may be different but the fundamentals of branding still apply:
Differentiation
Demonstrate the advantage of your brand
Relevance
Add value to the customer's experience
Credibility
Deliver results and positive feedback
Compliance
Ensure brand consistencyOur Brand ServicesIdentity DevelopmentBranding GuidelinesOnline Brand TranslationBrand Awareness EnvironmentsBrand Roll-upsBrand Management Tools
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